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Definitions

Defining some terminology that we use

By Benjamin Rüggeberg
March 18, 2021

Member groups

Term

Definition

  • Manufacturer

A person or company that manufacturers the goods. The manufacturer is the brand owner and is the only one besides the producer who can create the brand on MTMfair.

  • Producer

Producers create goods and services so technically they can also "make" something. For our purposes we define producers as a person or company who do not manufacture a product physically, but rather outsource the production to a manufacturer. The product is however sold under the producer's brand name (not the manufacturer's). The producer is the brand owner and is the only one besides the manufacturer who can create the brand on MTMfair.

  • Agent

  • Sales Agent

An independent person or company, which acts on behalf of a manufacturer, producer or distributor. In international transactions, this term normally refers to a sales representative who prospects on behalf of a foreign company, earning a commission on sales concluded between the seller and the buyer.

  • Distributor

An independent person or company that sells goods locally on behalf of a manufacturer or producer. Distributors can be distinguished from agents as distributors buy the goods in their own name, then re-sell them at prices which they have some liberty to set.

  • Retailer

A person or company who operate a business to consumer enterprise (B2C). This can be a physical shop or and/or an online store.

  • Customer group

Defines the group that a member belongs to at MTMfair:

  • Makers = Manufacturers and Producers

  • Representatives = Distributors and Agents

  • Retailers = Retailers and Interior Designers

  • Target group

The customer group that a product is intended to be sold to.

Features

Feature / Term

Definition

  • BrandConnect

The connection created between a representative (distributor or agent) and their supplier (manufacturer or producer). The sales channel in a particular country is thereby diverted via the representative so that retailers understand who their contact person for a particular brand is. Learn more...

  • ProductConnect

The connection created between a representative (distributor or agent) and their supplier (manufacturer or producer). The sales channel for a particular product is diverted via the representative so that retailers understand who their source of supply for a particular product is. Learn more...

  • BusinessConnect

The confirmation that a business relationship exists between a seller and a buyer. Without BusinessConnect, products will not be able to be ordered by potential buyers. Learn more...

  • RetailLink

The connection created between a supplier and the retailer. Retailers create a connection with every product they stock so as too indicate to consumer visitors that these products are available in their shop or online store.

  • AutoTranslate

The ai process that translates any text entered by members into all other languages available on MTMfair.

  • StockOrder

The feature describing the entire order process on MTMfair.

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