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Sustainability criteria

The basis on which applications should be submitted

By Benjamin Rüggeberg
March 24, 2021

At MTMfair we believe that truly wonderful products can only be those whose resources are free from social and environmental deprivation.

Thus it is our primary concern that the members, brands and products we represent embody that same spirit of moving towards a fairer and environmentally sustainable trade chain.

If your brand can relate with some or all of the following sustainability criteria, and your products can be categorised into interior and lifestyle (excl. fashion), then we look forward to receiving your application.

Cradle 2 Cradle ®

Cradle to Cradle is the regenerative design approach initiated by Michael Braungart and William McDonough whereby all organic raw materials are recyclable and ultimately able to return into our ecosystem without creating a waste product. Please note that when using this tag, you confirm that your product has been certified by an accredited assessment body.

Local resources

Manufacturers have resorted to regional resources in the selection of processed raw materials. 

Recycled / Upcycled

Explains that the products were made from recycled raw materials or converted directly from other waste into entirely new and possibly higher value products. The best case is that no further waste is created. 


The manufacturers' products are durable and are suitable for prolonged use. The

Low carbon footprint

Manufacturers pay attention to lowest possible CO2 emissions when manufacturing their products. This takes into account both the energy directly consumed during production and other associated factors (transport, source of electricity throughout the operation, etc.). 

Resource friendly

The production process is efficient and responsible towards the use of raw materials and energy. Renewable raw materials and their organic cultivation also play a part. 

Fair & Social

Exhibitors are e.g. Fairtrade® certified or comply with corresponding definitions. These include for instance the renouncement of child labour and the adequate remuneration of the manufacturers of raw materials. 

Organic raw materials

The exhibitors declare that they have obtained certificates (e.g. Organic Controlled Farming, EU Organic Farming Standard BIO-VO, Naturland, Demeter, Fairtrade, Global Organic Textile Standard GOTS) and / or adhere to the appropriate criteria. 


The use of this attribute assumes that the production process completely relinquishes products of animal origin. Regardless of the individual motivation (ethical, animal rights, spiritual or religious) the criteria are clear and not flexible. Again, there are options to certify your products. 

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